As the world welcomes 2018, B2B marketers across the country are frantically trying to predict what this year will bring and plan their marketing budgets accordingly. But one thing’s for certain – if you’re not thinking mobile first, you’re thinking backwards. Here are three New Year’s resolutions your company must consider to see B2B marketing wins in 2018.
By 2019, Statista forecasts that there’ll be 5.07 billion mobile users worldwide, reaching over 50% of the world’s population. In fact, the number of mobile phone users has increased approximately 79% since 2013.
Resolution #1: Fire Your Web Designer
Gone are the days of B2B buyers searching for products mainly on desktop computers. 2018 is the year to rethink your online presence, ditch your web designer and hire a native mobile app designer. As of 2014, the number of global mobile users surpassed desktop users. If you’re still focusing on building your website to enhance the user experience for desktop applications, you might as well be shoveling money into the fire.
Instead, form a mobile tech council to stay up to date on the latest technologies and mobile content distribution strategies. By putting valuable information in front of your prospects and clients when and where they need it most, you can deliver the right message at the right time, increasing conversions.
Resolution # 2: Don’t Expect Their Trust – Earn It
According to a 2017 Aberdeen study, 19.6% of B2B buyers are turned off by companies that act more like vendors than partners, and 18% say they dislike companies that don’t seem interested in nurturing a relationship. In 2018, focus on creating meaningful connections with your clients and prospects by streamlining communication processes.
Resolution #3: Axe Futile Mobile Processes
When planning your marketing spend for the next 12 months, it’s absolutely critical to evaluate which mobile processes work for your company – and which don’t. Ask yourself: does your mobile system need to work offline and be updated on a regular basis? If you answered yes, you and your B2B sales team could benefit from a mobile tablet selling system, like StorySlab, that’s centrally managed on the Cloud and built for the future.