Marketing says they’ve provided sales with powerful content. But sales tells a different story – they can’t get what they need, making selling harder. Who’s telling the truth?
In most cases, everyone. While your marketing department works hard to create high-quality content for sales, they’ve made that content available, not accessible. If you’re struggling to get content into reps’ hands and in front of customers, a sales enablement app offers the solution.
We’re Less Connected Than You Think
Uploading content to your CRM, DAM or Cloud storage doesn’t mean reps can access it. That’s because while marketing works in the office, sales works in the field, connecting with customers where they live – even when there’s no internet access.
And sure, reps could plan ahead and should make sure relevant content is loaded on their device. But could’ve, would’ve, should’ve won’t cut it when they’re face to face with a client and come up empty-handed.
Even the best prepared reps can’t anticipate every piece of content a prospect could request. And that content could make the difference between rejection and a second meeting or signed deal. The only surefire way to avoid these problems is an always-available content hub that’s easy to access anywhere, anytime.
Sales Enablement Saves the Day (and the Deal)
Give reps a custom-designed mobile tablet selling system, like StorySlab, and you’re giving them real access. Sharing materials is easier than ever with an intuitive interface created for the way your reps sell. Plus, a sales enablement app puts a full library of content within easy reach, so there’s no worry about fumbling for materials or lost connections.
Adding new content? No problem. In-app and email notifications alert users when new materials are available, so the latest content is always just a tap away. For effortless compatibility, a cross-platform design ensures everything looks good and works great no matter which devices are in play. And with real-time analytics, you and your team can make informed decisions to sell smarter without working harder.
Your reps should never lose a sale because they couldn’t access content. Schedule a time to learn more about the made-for-you sales enablement app that reps and clients love.