Most customers don’t want to speak with your B2B sales reps.
At least not until they’re ready to make a purchase. It’s a hard pill to swallow, but that’s the reality of modern business. While the human element between brands and customers played a key role in the buying process not long ago, digital has since taken over and reshaped the way businesses look at the B2B sales funnel.
Modern customers no longer compare your business to others in your industry. Instead, they compare each digital experience. In order to catch up to today’s consumers, B2B companies must devise a mobile-first strategy with cutting-edge technology that grabs the attention of prospects and streamlines the sales process. And one surefire way to ensure a seamless experience is with a mobile tablet selling system.
The Advantages of a Mobile Tablet Selling System
The Boston Consulting Group predicts that 70% of B2B search queries will be performed on smartphones by 2020. As an increasing number of prospects begin to use mobile for work and become more tech-savvy on the whole, you’ll need a sales enablement tool that delivers a captivating mobile experience.
But if you think integrating just any mobile selling tool into your sales process will change the way you do business, think again. The success of your marketing initiatives depends on the quality of your technology, and they aren’t all created equal. Mobile tablet selling systems, like StorySlab, allow you to gain deep insights into your customers, going well beyond industry categorization. With StorySlab, you’ll be able to delve into robust statistics that tell you who uses what and when, and then utilize these observations to inform your content decisions.
StorySlab also boasts an abundance of features to streamline the sales process, including StoryCast, which allows your sales team to stream a live feed of their sales app onto anyone’s desktop. Plus, StorySlab works offline for easy access to files in the field, enabling your B2B reps to make a sales pitch anywhere, anytime.
After a meeting, Share+ lets your sales representatives leave behind documents, and they’ll receive a read receipt when the recipient reviews the materials. What’s more, with StorySlab CMS, your team can manage files, users and app structure all in one convenient place, so sharing important documents with prospects and clients is made that much easier.
Fast-Track Time to Purchase with StorySlab
Mobile sales enablement tools can speed up time to purchase by 20%, because they make the decision- making process more efficient, especially when it comes to complex buying situations. Give your prospective and current clients the mobile experience they’re craving with StorySlab, a customized, done-for -you, mobile tablet selling system built for today’s consumers.