About to dive into a new product launch? Before you cause a splash, there’s one oversight that may be the biggest reason why most product launches fail. If you’ve been concentrating on designing, and if applicable, manufacturing a game-changing product, you’ve probably been hard at work designing great marketing content, too. Stop what you’re doing right now, because it’s time to see what you’re missing.
Don’t Forget About Sales
Consider this scenario: you just hired a new salesperson to join your team. It’s their first day on the job. However, instead of training them, you hand over your product without an explanation and send them on their way to a client meeting.
In reality, you’d never allow a new team member to interact with a prospect without ensuring they know the product inside and out. Yet, if you’re planning a new product launch without keeping your sales team in the loop, you might be doing just that.
Every great product launch in history has had an even better sales plan. That’s because your salespeople are the ones who are out in the field, meeting with clients and influencing them to buy your new product. For this reason, your sales team needs to be well-equipped to talk to customers about your product, including its features and benefits. But if you’re not using a sales enablement tool, like StorySlab, how do you know if your team has or is using the materials you’ve developed? Simply put, you don’t.
StorySlab: The Tool behind Every Successful Product Launch
For your product launch to go off without a hitch, you need to create a sales message, set sales goals and monitor sales activities. With StorySlab, you’ll find it easy to keep your sales team on the same page. For instance, StorySlab ensures that everyone on your staff works from the same playbook. That means every sales person uses the same informational materials and key messages to sell your new product.
Another key component of our sales enablement tool – analytics – allows you to keep a watchful eye on your sales team. Who’s making the most sales? What content helps them close the deal? Using these reports not only helps you monitor sales activities and goals, but it also lets you see which content gets used and shared the most, as well as what content is most engaging.
Along the same lines, this data can be used to inform your content. Once you’ve revised your selling materials, you can push them instantly to your sales team, no matter where they are, so they won’t waste valuable time peddling old sales content until they see you next.
Your outside sales team is the key to success for your new product. Make sure they have everything they need with StorySlab. Set up a time now to learn how our sales enablement tool can make your next product launch a success.
