There’s no doubt that your website is an important marketing tool. But as you’re well aware, your sales team isn’t your marketing team, so why force them to use your website as a sales tool when meeting with clients?
Even though your website may be configured for mobile devices, it’s not an adequate tool for your sales reps to use in the field. If you haven’t yet taken the plunge with a sales enablement tool, you might think differently after reading these four reasons why your website just won’t cut it for your sales team.
1. It Has the Wrong Content
Marketing content and sales content are two different things. Thus, it’s likely that the public-facing content, as well as navigation, on your website doesn’t quite fit into the sales process. If your sales reps try to use your website as a mobile sales app, they may find themselves fumbling between tools as they attempt to locate the information they need during a client meeting. And appearing disorganized can create a negative impression with potential customers that may last well after the consultation ends.
2. It Requires a Connection
When your sales team is out in the field – and maybe even off the grid – they might not always be able to access the Internet. If they solely rely on your website as a sales tool, their mobile device will essentially become a paperweight in this type of situation. Plus, salespeople are conditioned by what works and what doesn’t. They only need to have one bad experience to convince them that using your site is bad idea…and they’ll never try again.
3. Sharing Content Is Difficult
In general, websites aren’t made for sharing. The only way to share content involves copying and pasting the link in an e-mail and shooting it over to your client. While it might be easy to share just one webpage, when it comes to sending multiple brochures and product pages, the process becomes much more complex – especially if you’re working from a mobile device with a spotty connection. Plus, when you depend solely on this copy-and-paste method, you won’t have a record of what content get’s shared and whether or not it was opened.
4. It Doesn’t Provide Sales-Specific Analytics
How does each sales rep interact with customers on their device? What content are they using and/or sharing? If your website is your mobile sales tool, you may never know the answers to these questions. And without these detailed metrics, you’ll find it exceedingly difficult to assess the performance of your content and sales team.
Get the Right Tool for Your Sales Team
Instead of pushing your website as a mobile sales tool, try something designed to get real results in the field: a sales enablement app. StorySlab works offline, so your sales collateral is always available, anywhere, anytime. This mobile selling system also makes it easy to send multiple files to clients and lets you know when they’re opened. Plus, you’ll receive real-time analytics for enhanced monitoring.