If Bill Gates walked into your office right now to give a presentation on the newest Windows device and pulled out a piece of paper from his briefcase to illustrate his talking points, instead of using the flashy new device he’s pitching, would you still think of him as an innovator?
Okay, that might be a bit much, but surely you’d question the credibility of what he’s selling you.
Given that your sales reps can’t lay claim to being a pioneer of home computing or a technological visionary, they certainly can’t pull off presenting to clients using a disorganized stack of papers they’ve laid out on a conference room table. By now, you should know that customers expect a modern sales process. And to give them the experience they’re craving, you need to think digital.
Sorry, But Old Sales Standbys No Longer Make the Cut
Millennials are tech-savvy buyers who expect a frictionless experience. But before you assume that you don’t need to worry about this demographic, consider the fact that 73% of B2B purchasing decisions now involve this exact age group. They’re mobile, they’re multitaskers and they’re connected – and they expect your B2B sales reps to be too.
Even if you’ve moved beyond presenting with paper materials, such as catalogs and sell sheets, bringing a laptop to a meeting can prove just as bad. A surefire way for your salespeople to look unprofessional and unprepared in front of a client is by digging through folders and e-mails for the right information. Each prospect’s time is valuable – don’t waste it with a disorganized system.
Instead, change the way your sales team shares information and ideas with potential customers. Mobile tablet selling systems, like StorySlab, make it easy for your B2B sales reps to access the digestible, informative content and unique insights prospects are looking for while presenting your brand as modern.
Invest in a Future-Proof Sales Enablement Solution
Your brand guidelines say “cutting edge.” With StorySlab, your salespeople will finally be able to project that image during every meeting. This powerful, easy-to- use sales enablement tool is engineered to accommodate the way B2B buyers purchase products and services in today’s environment.
StorySlab lets your sales team present on any type of device, including phones and tablets, and allows them to share the screen on any browser. These presentation features combined with the thoughtfully designed, interactive interface gives your sales team the tools they need to guide prospects through the complex sales process, present your brand as innovative, and most importantly, tell your story.
In addition to keeping your reps one step ahead during every presentation and call, StorySlab increases productivity, offers clients better insights and delivers significant cost savings over other CMS and sales enablement tools. Need more reasons to make the switch? Check out what StorySlab can do for you.