Use today’s technology and you’re immersed in a cutting-edge environment where great experiences are an expectation. This has broken through to industrial B2B, where savvy buyers expect the same intuitive approach. B2B sales reps need to be prepared with sophisticated sales enablement tools that flip the switch from sales mode to problem-solving mode, giving them exactly what they need to deliver proactive customer experiences. As you recalibrate your sales strategy, here are three sales enablement features that can help your team effectively reach their goals.
An efficient sales enablement tool is simple without being primitive and informative without being overly complex. The goal should be to present your sales reps as effortlessly knowledgeable with the ability to answer questions and provide information in a flash. As reps jump between products and product lines, the connections they make should be natural and seamless, letting them sell the way they sell best. That’s why sales enablement tools that blend simple, elegant and user-friendly designs are critical to your sales strategy.
Sales enablement tools are not made to reinvent the wheel – they just ensure it turns as smoothly as possible. In other words, B2B salespeople shouldn’t have to come up with a whole new way to sell just to incorporate the tool into their interactions. Instead, sales enablement platforms should complement the face-to-face communications they already have with prospects and serve as a tool to qualify leads, organize sales content, review sales processes and perform other related tasks.
There’s a direct link between brand and customer experience. Your brand is what sets your company apart from others in your industry and establishes customer expectations. When those expectations aren’t met, your brand suffers. Throughout the sales process, you can improve the perception of your brand by providing a great customer experience with a sales enablement tool. The platform should look and feel like your brand, positioning your B2B sales reps as trusted partners in the eyes of prospects.
Blending all three of these design elements into one easy-to-use mobile tablet selling system, StorySlab provides companies, like yours, with an intuitive sales enablement tool that is custom-designed and built for the way your salespeople sell.