If you have a trade show coming up, you’re probably looking for ways to make the most of it. After all, this is a great opportunity to talk to potential customers one-on-one. But as you work with sales, marketing and the event team to build a winning strategy, don’t forget that one of the best solutions for sales reps can also transform your booth. With StorySlab, your reps can engage in face-to-face interactions with instant-access to your content.
And that’s not all. Connect your device to a large touch-screen display, and the app becomes the interactive centerpiece of your booth. It couldn’t be easier, and your brand couldn’t look more professional.
The Right Tools for the Right Prospects
Think back to your last trade show. How did your sales team interact with prospects?
• Did they hand out flyers while everyone else went high tech?
• Did they rely on their phones?
• Was it hard to find the right info at the right time?
Knowing what helped and what held them back is the first step to more meaningful connections in the future.
Trade show audiences are diverse, so it’s tough to anticipate every conversation. Some visitors want technical data and spec sheets because they’re already interested in your products. Others are just figuring out their challenges and potential solutions. Yet with a sales enablement tool like StorySlab, you’ll have everything at your disposal, however they want to get it from you.
Make Every Interaction Count
There’s a lot to do before a trade show, and getting familiar with new technology only adds to your to-do list. Why not rely on something that’s intuitive and works offline? You already know the WiFi at the convention center is going to be spotty (at best), so it’s not worth running the risk of having the showcase of your booth need a connection, even if it’s only momentarily.
No matter what it takes to impress, reps will be prepared with the resources they need to transform new contacts into quality leads. They’ll have a library of up-to-date, engaging content at their fingertips that helps them answer questions and share information effortlessly. Sales pitches become conversations, giving each visitor exactly what they need to make your company their first choice.
From the Field to the Trade Show Floor
When you attend a trade show, do you need new tools or a new approach? Skip the hassle of untested solutions and rely on the sales enablement platform that delivers results in the field and on the go. To learn more about how StorySlab can support your trade show presence, download a free demo or contact us today.